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Burstly acquired the beta testing service TestFlight just a few months ago, and TestFlight released a mobile analytics service called FlightPath soon after that. Now, Burstly has announced that it is restructuring its offerings, to set up a full set of services to take developers from developing and testing their app with TestFlight, to preforming analytics with FlightPath, and then monetizing with Burstly's tools, now rebranded as SkyRocket.

This is a smart bit of revamping -- TestFlight is very popular, but FlightPath has just started out and SkyRocket's name is brand new to most developers, so combining these tools under the same umbrella should make them all more accessible to developers. All of these services are still available separately, but not only do they share a parent company now, but they also can combine functionality, such as having high profile users from FlightPath get offered different monetization options or deals via SkyRocket.

Burstly's wasting no time making its TestFlight acquisition useful. We'll stay tuned to see, going forward, how this trio of services plays with mobile developers.

Burstly restructures, now offers three services for code-to-ship functionality originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 21 May 2013 22:00:00 EST. Please see our terms for use of feeds.

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Unity has announced that it's making its mobile game development tools free to use for most independent and small studios. Unity has always been a popular engine both for mobile game development and for cross-platform game creation, but up until now, you had to pay about $800 to actually publish Unity-created apps on the iOS or Android stores. Those basic add-ons have now been made free, so anyone can now download Unity, and then use it to publish an app for iOS or Android without paying a fee for the engine.

Unity still has pro versions available for sale to both iOS and Android developers, and anyone making over $100,000 per year with their releases is required by Unity to go ahead and purchase a pro license. So there are still some limits on exactly how this all works, and if your iPhone app does hit it big, Unity still would like its due. But starting off for free should open the door for even more indie devs to get in and try Unity, and make for even more and better games on the App Store.

Unity makes mobile tools free for small devs originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 21 May 2013 21:00:00 EST. Please see our terms for use of feeds.

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Adam C. Engst, in his overview of Keyboard Maestro 6:

In fact, many of my macros are utterly simple and obvious — I could type “cheers… -Adam” at the end of every email message I send, or I could press Control-period. Just because I’m saving only a few seconds doesn’t mean that it’s not worthwhile, when added up over tens of thousands of messages. Similarly, much as I love LaunchBar and use it heavily for many things, because I set F1 to open BBEdit via Keyboard Maestro, switching to BBEdit via F1 is a third of the work of LaunchBar’s Command-Space, B, Return. Those infinitesimal bits of time are like the energy drain from glowing lights on otherwise inactive electronics — meaningless in the individual instance, but vast in their overall impact.

According to Keyboard Maestro, I have saved 420 hours since I started using it 635 days ago.

∞ Read this on MacStories

Seagate Technology has announced the new Seagate Video 3.5 HDD -- the industry's first 4TB, 3.5-inch hard disk drive engineered specifically for use in video applications such as digital video recorders, set-top boxes, and surveillance systems. Purpose-built for video solutions, the Video 3.5 HDD can store up to 480 hours of high-definition (HD) content. The drive supports up to 16 simultaneous HD streams or 20 standard-definition streams as well as 24-hour operation capabilities optimizing it for video content applications....

Apple remains in first place on an annual BrandZ ranking of the world's most valuable brands, notes MarketingWeek. Apple's brand is estimated to be worth $185.071 billion, putting it well ahead of next-closest rivals Google ($113.669 billion) and IBM ($112.536 billion). Other companies in the top 10 include McDonald's, Coca-Cola, AT&T, Microsoft, Marlboro, Visa, and China Mobile....

Walmart’s video on demand service, Vudu, just rolled out a new update for its iOS app. Version 2.0 of Vudu now lets you download videos from the service, and then watch them even if you’re offline. The player itself is streamlined, and Closed Captioning–already supported on the iPad version of the Vudu app–is now available on the iPhone, too.

Vudi is a Netflix-style video on demand service that is owned by Walmart that lets users stream videos to Mac, PC, Xbox 360, PlayStation 3, Roku, various Blu-Ray players, Android phones, and iOS devices. Vudu claims its advantage over Netflix is that Vudu movies come out the same day as the DVD versions, and users can access their UltraViolet codes via the service, as well. Plus, there’s no monthly fee; you only pay for the movies you rent to stream, with a rate of two dollars per two night rental period.

The new update is only for iOS at this time, leaving Android users wishing they had an iPhone or iPad.

What’s New in Version 2.0 • You can now download and watch your collection of movies and TV shows offline. • We’ve listened to your feedback and made the Player easier to use. • Closed Captioning for the iPhone is now supported. (Closed captioning is already supported for iPad). • General bug fixes have been applied.

Source: iTunes App Store Via: TUAW

The team at Olloclip has taken the wraps off of their newest product, a case for the iPhone 4/4S and iPhone 5 called the Quick-Flip Case (US$49.99) that works with the Olloclip 3-in-one lenses to produce a lightweight solution for all-purpose iPhoneography. Let's take a look!

Design

At first glance, this doesn't look like much of a case. It's made out of a smoked translucent black or opaque white polyurethane material and looks like any of a thousand other slip-on hard cases for iPhone. But then the little features start to appear and you realize how the Quick-Flip case can be used to assist in taking photos with your iPhone.

By itself, the case has a pivoting corner that rotates 180° out of the way so that you can install your Olloclip lenses. That pivoting piece also has a second function -- it presses up against the volume up button on the side of your iPhone so that you can just squeeze the button slowly to take a photo. No more need to tap that virtual shutter button on the screen.

The real fun comes when you attach the included Pro-Photo Adapter. It slides onto the bottom of the iPhone and includes a pair of threaded tripod mount points as well as a cold shoe mount for other accessories like video lights or microphones.

In case you happen to own a 5th-generation iPod touch, there's a special adapter that's included with the iPhone 5 case to make it compatible with the "non-phone iPhone."

Functionality

For Olloclip-toting iPhone owners, the Quick-Flip Case should be a no-brainer if you take a ton of photos. Your iPhone remains fairly well protected in the case, and with a quick flick of the top the bare shoulder of the phone is exposed so you can slide on the Olloclip.

Using the rotated corner piece as a trigger button for taking photos is pure genius. Rather than holding onto the iPhone with one hand and swatting at the display to take a photo, you can use both hands to keep the iPhone steady while gently squeezing the button. It's sure to reduce blur in your photos, especially under low-light conditions.

I was happy to see that Olloclip uses metal inserts for the tripod mounts as that will add to the usable life of the Quick-Flip case -- provided Apple keeps a similar size for the next-generation iPhone. The cold shoe is also a nice touch for adding goodies that can make the difference between dull, underlit video and properly illuminated personal movies.

Conclusion

While it's a bit pricey for an iPhone case, the Olloclip Quick-Flip Case and Pro-Photo Adapter -- along with the Olloclip lenses (purchases separately) -- make for an incredibly useful set of accessories for anyone who takes a lot of photos with their iPhone.

Pros

• Quick-Flip Case makes it easy to protect your iPhone while also facilitating the installation of the Olloclip 3-in-one lens
• The design of the case makes it possible to hold the iPhone with both hands while shooting pictures, helping to steady your photographs
• Mounting the case on a tripod in either landscape or portrait mode is a piece of cake with the two threaded tripod mounts
• Cold-shoe mount works well for adding small LED light bars or microphones

Cons

• The case itself is nothing spectacular in terms of looks or protection

Who is it for?

• Dedicated iPhoneographers who want use their devices to get the best possible photographs and need the steadiness of a tripod mount at a moment's notice

Olloclip Quick-Flip Case and Pro-Photo Adapter add protection, tripod mount originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 21 May 2013 20:00:00 EST. Please see our terms for use of feeds.

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Wal-Mart-owned video-on-demand service Vudu has updated its iOS apps to allow movie downloads for offline viewing. The Android phone version of the app has had this feature for awhile, but Android tablets are still unable to download and view their Vudu/Ultraviolet collection on their tablets.

Other additions to the update include a reworked player to make the app easier to use, as well as support for closed captions on the iPhone. It's worth noting that the Flixter iOS app already allowed for Ultraviolet downloads. Ultraviolet is a digital rights authentication service that allows DVD and Blu-ray buyers to redeem unique download codes for digital viewing later.

You can find the updated app for free in the iTunes store now.

Vudu adds ability to download movies for offline viewing to iOS apps originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 21 May 2013 19:30:00 EST. Please see our terms for use of feeds.

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Video-on-demand service Vudu on Monday rolled out a major update to its Vudu Player iOS app, granting users the ability to download movies and TV shows directly onto an Apple device for offline viewing.

Apple CEO Tim Cook and CFO Peter Oppenheimer had a straight-forward and direct message for a Senate subcommittee questioning the company about its tax practices: we comply fully the law, we don't hide profits from the U.S., and if you don't like what we're doing, change the law. Note that in this analysis, Bryan Chaffin discusses the politics of the situation.

Those of us who use Google's Chrome browser for OS X are familiar with how Chrome web apps can be installed and launched from within the browser. Now it appears that Google is working on a way to bring those Chrome apps even closer to the heart of your Mac by creating a Chrome apps launcher for OS X.

Google engineer François Beaufort detailed the plans in a Google+ post, noting that OS X users can actually try out a beta of the Chrome OS app launcher right now. To do so, you need to install the most recent build of Chromium, then set the --show-app-list switch through the CLI.

After performing that magic, launch Chromium and click its Dock icon to display a grid of your Chrome apps, ready to launch (see image above). Put this on your MacBook Air and it's almost like having a Chromebook! Note that this software is not quite ready for prime time, but for Chrome fans it may be worth the effort to give it a try.

Google to bring Chrome app launcher to OS X originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 21 May 2013 19:00:00 EST. Please see our terms for use of feeds.

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Apple’s executives speak before congress, Ireland doesn’t think it has a taxation problem, and iOS 7 looks to share and share alike. The remainders for Tuesday, May 21, 2013 are certain.

Tim Cook’s Opening Statement Before The Permanent Subcommittee On Investigations (Apple)

In case you missed Tuesday’s riveting Senate subcommittee action, you can now read the opening remarks from CEO Tim Cook and CFO Peter Oppenheimer on Apple’s site. But that does mean you’ll miss out on the full effect of the Tim Cook appearing before the body in a purple velour track suit.

Ireland says not to blame for Apple’s low tax rate (Yahoo Finance)

To read this article in full or to leave a comment, please click here

Microsoft has announced a brand-new game console today, though the company would probably be disappointed to hear that I called it that. The Xbox One is really more of an entertainment center all-in-one -- it's designed to connect your games, your streaming media and cable television all together in one set-top box. In some ways, it's a competitor to Apple TV. The Xbox One will also include a new Kinect camera, which will boast Siri-like voice control over all of its functions, and allow users to switch back and forth between live games, live TV or any of the console's various apps.

Obviously, that release is only tangentially related to Apple and its products, but there are a few closer ties that might become more important in the future. First up, Microsoft has already confirmed that the Xbox One will work with its SmartGlass system, for which there is already an app on the iPhone and the iPad. It's unclear just what SmartGlass will do for the Xbox One, but we'll stay tuned for more functionality on that end.

And second, Microsoft is apparently learning from Apple. The Cupertino company has famously been making its own "system-on-a-chip" hardware lately to go into new iPhones and iPads, and Microsoft has now done exactly the same. The Xbox One's CPU is a chip based on AMD designs, but customized by Microsoft's own R&D labs. There are a few reasons for that, including the power requirements, and the fact that the Xbox One actually runs a few different operating systems at a time (to easily switch back and forth between the games and the TV content). But Microsoft clearly borrowed the model for the hardware from Apple, and presumably later versions of the Xbox One will have even more customized chips in them. The Xbox One is due out sometime this year, but there's no official release date announced yet.

Microsoft announces Xbox One, with more SmartGlass and TV integration originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 21 May 2013 18:30:00 EST. Please see our terms for use of feeds.

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Intel has noted that it has appointed Mike Bell to lead its emergent technology and product trend group, which includes ultra-mobile products. The new division will be "tasked with turning cool technology and business model innovations into products that shape and lead markets," according to Intel....

John McCain:  “Why the hell do I have to keep updating the apps on my iPhone all the time?”

Smith Micro has launched Poser 10 and Poser Pro 2014, updates of the developer's core 3D rendering and animation tools. Both apps have gained a number of new features, such as subdivision surfaces, which let users set subdivision levels for props, figures, or body parts using Pixar's OpenSubdiv library. The technology should improve aspects like bending accuracy and object smoothness....

Google is looking to bring a version of its Chrome OS app launcher to the Mac, possibly as an add-on to the Chrome browser, allowing users to access a slew of Web apps normally available only from within the

I missed this last week, but John Paczkowski has the entire email from Jobs with the “Throw in with Apple and see if we can all make a go of this to create a real mainstream e-books market at $12.99 and $14.99” line singled out by the DOJ:

Now, this is but one piece of evidence in a much larger case. And the DOJ does claim to have other evidence that reflects poorly on Apple, specifically testimony that suggests it used its prowess in the apps market to push reticent partners into signing its e-books deal. But in this particular case, it does seem to have cherry-picked a quote for maximum effect.

Every year, Millward Brown Optimor produces the BrandZ list, a listing of the 100 most valuable brands. As with last year, Apple is at the top of the list with a 2013 brand value of just over US$185 billion.

Apple's brand value rose only 1 percent this year, but that number is still well over #2 Google at $113.7 billion. How much of a gap lies in the brand value between Apple and Google? How about almost the value of the venerable Coca-Cola brand at $78.4 billion (the soft drink company is at #5 on the list).

Another tech brand rounded out the top three, with IBM coming in just behind Google at $112.5 billion. The value of the top 100 brands is a staggering $2.6 trillion globally, up 7 percent from 2012.

Although Apple's share price and investor sentiment have lagged in the last year, BrandZ director Peter Walshe notes that brand is more sustainable than financials: "What we see with the most popular or powerful brands is that brand lasts a lot longer, is more robust and doesn't tend to slip as much, whereas the finances go up and down."

A PDF of the BrandZ Top 100 2013 is available for download here.

Apple still most valuable global brand originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 21 May 2013 18:00:00 EST. Please see our terms for use of feeds.

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During Apple's April 2012 earnings conference call, Tim Cook emphatically stated that he hates litigation.

"I've always hated litigation," Cook explained. "I continue to hate it. I just want people to invent their own stuff."

That notwithstanding, Apple today finds itself embroiled in a myriad of patent infringement lawsuits. With Samsung in particular, Apple has ongoing legal battles with its Korean-based competitor in 11 countries across 4 continents.

Oddly enough, Apple's legal battles were tangentially brought up during Tuesday's congressional hearing which was held to take a closer look at Apple's tax practices. At one point during the hearing, the narrative veered a bit of course when Tim Cook was asked to answer a question about Apple's challenges with respect to protecting its intellectual property in the U.S.

Cook took a moment to gather his thoughts and answered thusly.

I think the U.S Court system is currently structured in such a way that tech companies aren't getting the intellectual property protection they need. Our cycles are fast, the court system is very long, and the foreign competitors in the U.S. can quickly take IP and use it and ship products with it and they're to the next product as well. I would love to see conversations between countries and see protections between IP globally. For us, our intellectual property is so important, I would love the system to be strengthened in order to protect it.

Cook's remarks regarding product cycles being much faster than the court system certainly resonates given that Apple recently filed a motion to have Samsung's Galaxy S4 added to its second court case against Samsung in California. Inevitably, by the time that case is adjudicated, Samsung will already have out a new product that Apple will likely take issue with.

Apple has, in fact, referenced this very dynamic in court filings, alleging that Samsung has at times purposefully tried to slow down judicial proceedings as to make the products at issue irrelevant and outdated by the time trial finally gets underway.

Tim Cook on the state of IP protection: Our product cycles move much quicker than the court system originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 21 May 2013 17:30:00 EST. Please see our terms for use of feeds.

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